The Right It: Why So Many Ideas Fail and How to Make Sure Yours SucceedFrom Googles first engineering director and current Innovation Agitator Emeritus, Alberto Savoias The Right It is built around a simple conceptbeating the law of market failure when launching any new idea, product, or business. Millions of people around the world are working to introduce new ideas, products, or businesses. Some will turn out to be stunning successes and have a major impact on our world and our culture: The next Google, the next Polio