Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires InnovationChange by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organisation, product, or service to drive new alternatives for business and society. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and