Avra Natural Jute RugCrafted using a loop pile weave, Avra highlights the natural beauty and durability of jute, a plant based fibre known for its strength and organic texture. Unlike flat woven jute rugs, the loop pile technique creates small, uncut loops of fibre, resulting in a gently textured surface that is both structured and soft underfoot. This method enhances the rugs durability while adding subtle depth and dimension, making it a practical yet refined choice.