White & Gold Or Blue & Black? Debate Over Dress Color Rages On The Dress": Why People See White and Gold or Blue and Black The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Popularity of the 'the dress black blue white gold' meme correlates with Sales of Top Selling Comic Book to North American Comics Shops (r=0.857)