10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times I See White and Gold, but the Dress Taught Me How We Shape Our Own Reality by Shaant A Culturated Medium