The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Purple and Green Illusion Dress Etsy The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times MisShow Women's Short Homecoming Dresses Prom Gown Sleeveless Tulle Lace Crewneck A line DAMA Dresses for Quinceanera Lavener S Lavender at Amazon Women's Clothing store