Technology is Not the ProblemWe already know how much of our data is collected and used to profile and target us. The real question is why, knowing all this, do we keep going back for more? 'Great book' Matt Ridley, author of How Innovation Works 'Essential reading' Pete Etchells, author of Unlocked 'An urgent must read' Tiffany Jenkins, author and broadcaster, presenter of BBC Radio 4s A History of Secrecy 'Enticing and highly addictive' Stephen Senn, statistician and author of