Designing for GrowthJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: design thinking, or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by