MythomaniaDespite our culture's proclaimed respect for scientific reason, we live in a society that is no less bedazzledand bedevilledby myth than those of our remote ancestors. Roland Barthes first examined the mythical resonances of consumer products in the 1950s. Far from being demystified, consumerism has since morphed into a universal religion, its compulsory ritual of shopping essential to our economic survival. Myth has also invaded the political realm,
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