American Crew Heavy Hold Pomade 85gAmerican Crew Heavy Hold Pomade 85g Heavy Hold with High ShineHeavy hold water based pomade perfect for creating sleek, smooth styles, sculpting and styling. Benefits: Glycerin: Provides smooth and easy application. PVP: Provides long lasting hold and style. Water Based: A combination of surfactants allows easy removal. How to use: Use for styles that require maximum hold and shine. Work a small amount evenly through dry or towel dried hair and style