How To Be WrongSometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies Trade Me, Xero, Vend, and Timely Rowan Simpson unravels the messy reality behind familiar glossy