Customer Data PlatformsMaster the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalisation, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms (CDPs) have come to the fore, offering companies a way to capture, unify, activate, and analyse customer data. CDPs are the hottest marketing