Managing Corporate Social ResponsibilityThis will become a seminal text that can be used at both undergraduate and graduate levels. It is well written, incorporates U. S. and European theoretical perspectives on CSR practice, and places it squarely in the domain of strategic communication. Derina R. Holtzhausen, Oklahoma State University CSR has become the new mantra of the corporate world. With a strategic and process oriented approach to CSR, this important book provides new research