Business Gamification For DummiesThe easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favourable customer behaviour on the web, aiming to improve customer loyalty, engagement, and retention. Gamification can be utilised by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.) for any web based experience (mobile, website, retail, community, etc.). Business