Animated AdvertisingA lively look at an underexplored niche in the history of American ads: pop ups. Drawing from Ellen G. K. Rubins extensive collection of more than 7,000 pop up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel,