Keratin Complex Blondeshell ShampooWHAT IT IS This purple shampoo eliminates brassy tones for brighter, more vibrant color. WHO ITS FOR For all shades. WHY WE LOVE IT Keratin amino acids work to condition and protect fragile, over processed, and damaged hair. Lavender oil encourages the growth of healthy hair. Blend of wheat and oat proteins increases hairs resilience to heat styling, sun damage, and daily aggressors. Fade fighting complex with chamomile helps to neutralize brassy hair