Fraser Essentials Classic White ShampooA shampoo specifically designed for white, silver or light coloured dogs. Formulated with a nourishing base to alleviate the dryness that most colored shampoos cause. The Classic White Shampoo contains no bleaches or optical whiteners so it will not bleach other colors. Suggested to be used in a diluted form, apply directly to stubborn stains. Rinse thoroughly. A concentrated product designed to be diluted. We suggest a starting dilution rate of 1