Seva'Demystifies the Sikh way of living a good life in seven simple steps' Vogue India Think of any scene of disaster and you'll find Sikh volunteers rallying to the site to perform sevapronounced 'say va', meaning selfless servicefeeding migrant workers, helping riot victims, and cleaning up after earthquakes and floods. Why has this 25 million strong community become the world's Good Samaritan? What is it about their values that makes so many of them do