CultivateRecruit, develop, and retain a high performing team Cultivate: The Six Non Negotiable Traits of a Winning Team is a robust and empowering narrative about three corporate team leaders discovering how to build a high performing team. Over the course of the story, youll follow these frustrated leaders as they take an introspective look at their own flaws, strengths, fears, habits, and shortcomings, learning firsthand how they impact their teams cultures.