Employer Branding For DummiesAttract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no nonsense guide to attracting and retaining top talent. Written by two of the most recognised leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you the actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best