Who Cares WinsA radical guide to thinking differently about the world and initiating change Optimism demands action. Optimism is an active choice. Optimism is not naive and it is not impossible. We are living in an age of turmoil, destruction and uncertainty. Global warming has reached terrifying heights of severity, human expansion has caused the extinction of countless species, and Neoliberalism has led to a destructive divide in wealth and a polarisation of