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How to be A Spin DoctorSpin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did, and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. How to Be a Spin Doctor is essential reading for anyone who
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How to be A Spin Doctor
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