PersuadeLearn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for, or secure that job you so desperately want? With Persuade, you can learn how to get inside the head of the person making the decision and find out exactly what it is that's going to get them to say yes! This book explains the seven psychological drivers that motivate us all. By