Art MattersA creative call to arms from the mind of Neil Gaiman, combining his extraordinary words with deft and striking illustrations by Chris Riddell. Art Matters will inspire its readers to seize the day in the name of art. 'Like a bedtime story for the rest of your life, this is a book to live by. At its core, it's about freeing ideas, shedding fear of failure, and learning that "things can be different".' Institute of Imagination Be bold. Be rebellious.