Game ChangerTHE STRATEGIC PRICING HEXAGON and its seven games The biggest benefit of Game Changer is that it will encourage business leaders to step back and think through the fundamentals of their business: how do we create and share value? This is the first book Ive read that provides a clear and practical definition of pricing strategyand how to determine oneinstead of going straight to the numbers. MARIN GJAJA, CHIEF CUSTOMER OFFICER, FORD MODEL E What I