Surprising Insights from the Unchurched and Proven Ways to Reach ThemA comprehensive study of the formerly unchurched explodes some common myths as to what it takes to reach people and provides insight into how the Christian church can develop effective approaches to reach the growing number of unchurched in North America. Weve read all the hot books on evangelism, weve attended scores of seminarsand still were not reaching the unchurched. Eighty to ninety percent of churchless Americans will never enter our culturally