American Crew Forming Cream 85gAmerican Crew Forming Cream 85g Medium hold with medium shine. Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. Application: Work a small amount evenly through damp or dry hair and style as desired. Features: Water Based, Lanolin Wax, Sucrose, PVP