Emotion by Design: Creative Leadership Lessons from a Life at NikeFrom the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination and, just sometimes, change how the world thinks. It's an art form