American Crew Pomade 85gMedium hold with high shine. Works well for curly hair and provides a modern, flexible alternative to styling gels. Use it to create classic, slicked back looks or for control in any hair type. Benefits: Water Based: Shampoos out easily without residue. Lanolin: Provides tremendous shine and pliable hold. Complex Strong Hold: Ultimate hold in a pliable product. How to use: Work a small amount evenly through damp or dry hair and style as desired.