Writing for Impact: 8 Secrets from Science That Will Fire Up Your Readers’ BrainsLearn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles they need punch to gain influence. Clear structure and logic alone wont do. To engage readers, you need to make mentally stimulating choices in language choices that electrify your readers mental hotspots.