Scarcity BrainThe New York Times Bestseller As featured on The Joe Rogan Experience and Diary of a CEO Are we hardwired to crave more? From food and possessions to information and influence, why can't we ever get enough? Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behaviour change, suggests that the problem isn't you. The problem is the scarcity loop, a survival mechanism left over from our ancient ancestors who constantly
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