ReorientAndre Gunder Frank asks us to ReOrient our views away from Eurocentrism to see the rise of the West as a mere blip in what was, and is again becoming, an Asia centered world. In a bold challenge to received historiography and social theory he turns on its head the world according to Marx, Weber, and other theorists, including Polanyi, Rostow, Braudel, and Wallerstein. Frank explains the Rise of the West in world economic and demographic terms that