(Un)kindA brilliantly witty and insightful analysis of how kindness culture is used against women. Using the #JustBeKind trend of the 2020s as a starting point, (Un)kind explores how traditional beliefs about women's 'kind' nature have been repackaged for an age that remains dependent socially, politically, economically on female self sacrifice while finding the concept outdated and essentialist. Looking at the various guises under which kindness culture is