Say What They Can't UnhearChange isn't an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half hearted agreement to adopt a common goal may get you short term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can't unhear. From renowned strategist, author, and speaker