The New Rules of Marketing & PRIntroduction 1 The New Rules 4 Life with the New Rules 6 Whats New 8 Writing Like on a Blog, but in a Book 10 Showcasing Success 11 I How the Web Has Changed the Rules of Marketing and PR 13 1 The Old Rules of Marketing and PR Are Ineffective in an Online World 15 Advertising: A Money Pit of Wasted Resources 18 One Way Interruption Marketing Is Yesterdays Message 19 The Old Rules of Marketing 20 PR Used to Be Exclusively About the Media 21 PR and