The End of Business As UsualIt's a new era of business and consumerismand you play a role in defining it Today's biggest trendsthe mobile web, social media, real timehave produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don't. Start with this book. Someone's going to do
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