How to PersuadeDo you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best selling author Michelle Bowden shows you the research proven techniques to master the art of persuasion in any situationwhether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends.