B2B Marketing FundamentalsThis practical guide is the ultimate marketing fundamentals book for B2B marketers. Taking well proven marketing theories and frameworks and applying them to the very specific B2B marketplace, this book delivers a one stop guide for early to mid career marketers looking to develop their understanding of how B2B marketing works. There has never been a better time to be a B2B marketer, but navigating its complexities can pose challenges. This guide