Scaling InnovationYou've built a great productnow what? The brutal truth: most startups and scale ups don't fail because of bad products. They fail because they never figure out how to grow fastand profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over monetise too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and