Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's CustomersGlobal innovation consultant Jan Chipchase takes us on a journey around the world to figure out what makes people tick, offering a new perspective on how consumers think and how to develop products and services that impact consumers everyday lives. A global innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives. Who are your next customersnot just the ones you are