Joico Blonde Life Conditioner 1 LitrePUMP NOT INCLUDED. Pumps are available HERE Forget those dense, overly heavy moisturizing treatments designed for "bleach blondes." Joico has teamed the lightness of a lotion and the power of a serum in their deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly