Value Capture SellingPraise for VALUE CAPTURE SELLING Larreche brings a wealth of expertise in sales and marketing to this insightful book. By focusing on the importance of value creation for both the customer and the corporation, this book revolutionizes the sales approach. Value Capture Selling is a must read for anyone seeking to master the art of selling and create lasting customer relationships. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times
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