Launching & Building a Brand For DummiesCreate a strong brand DNAand watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand lifeand a bigger chance of surviving against the competitionyou need to have a standout launch