Polling UnPackedOpinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do you tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives you the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years.