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Brand Licensing For DummiesDrive revenue growth through brand licensing Licensing is a game changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win win licensing deals that expand market reach and build lasting partnerships. Get jargon free advice on identifying and evaluating potential partners, negotiating successful agreements, and
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Brand Licensing For Dummies
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