Start With WhyThe inspiring, life changing bestseller updated for its 15th anniversary with a new foreword by the author In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business WHY. People and companies now regularly talk about their WHY. Sinek's videos have been seen by over a billion people around the world, including more than 65 million who've watched his TED Talk based on