Pricing with ConfidencePRAISE FOR pricing with confidence This book does exactly what it says in its title: It enables you to price with confidence! I have found it invaluable. Mark James, EVP, Global Pricing The Holden Team opened up our thinking with lessons from this book and helped us recognize that we are generally the preferred provider and should be able to command a higher price for our consulting services, because of the value we deliver. Now we rarely compete on