The Story of Upfront CarbonWhen you look at the world through the lens of upfront carbon, everything changes. Think that buying an electric car or switching to a heat pump is going to save the planet? Think again. 'Upfront carbon' refers to all emissions involved in making your car, your home, or any other item. These invisible embodied carbon emissions matter a lot. As we weed out fossil fuels and incorporate more renewables into our energy supply, upfront carbon becomes