Program Or Be ProgrammedA deep dive into one of this century's most potent questions: do we direct technology, or do we let ourselves be directed by it? This compact new edition of a paradigmatic text packs a big and actionable punch. Updated with a new section on the unique challenges posed by AI, Program or Be Programmed presents a spirited, accessible poetics of new media. On these pages (and screens), Rushkoff picks up where Marshall McLuhan left off, helping readers