The Medici Effect, With a New Preface and Discussion GuideNow with a new preface and a reading guide, The Medici Effect is a timeless classic that will help you reach your innovative peak. Why do so many world changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often